Hyundai Ireland aim to replicate European Scrappage Success with Seriously Competitive Scrappage Offers
To date Hyundai has enjoyed unparallel success in Europe under the various scrappage programmes
- In the UK market Hyundai has become the King of Scrappage, with total year to date retail sales now peaking at 32,000 and 15,000 cars on back order. (Compared with retail sales of 28,000 in total last year.
- Hyundai is now the no. 2 best selling retail car brand in the UK since the introduction of the scrappage scheme.
- The most popular car under the national scrappage scheme is the Hyundai i10, taking one in 12 of all orders placed nationally.
- In Germany, Hyundai experienced the biggest increase in retail sales under the national scrappage scheme when compared with other car marques. Sales of Hyundai i10 leap 662%. While sales of the Hyundai i30 rose by 300%.
- 70 % of German buyers who purchased a Hyundai under the scrappage scheme had never bought a Hyundai before.
According to Alan Rush forth, Vice President of Hyundai Europe “The Hyundai ‘i-range’ vehicles – the A-segment i10, B-segment i20, and C-segment i30 – have been designed in Europe to meet the tastes and expectations of European motorists. They are fuel-efficient, high value and high quality: all highly desirable features in these recessionary times, and in tune with the needs and wants of those buying cars under a scrappage scheme”
According to Stephen Gleeson, newly appointed Managing Director of Hyundai Cars Ireland “It’s not difficult to imagine the i10 having similar success in Ireland as in the UK, particularly when the i10 has been the best selling 5 door car in the A segment in 2009 and under scrappage it will now retail at € 8495 ex works.
Details of the Hyundai I Range scrappage plan are as follows:
| I 10 | 11,995 | 1500 | 2,000 | 8495 |
I 10 | 13,995 | 1500 | 2,000 | 10495 |
| I 20 | 12,995 | 1500 | 2,000 | 9495 |
| I 20 | 13,995 | 1500 | 2,000 | 10,495 |
| I 20 | 14,995 | 1500 | 2,000 | 11495 |
| i30 Diesel Classic Eco | 19,995 | 1500 | 2,500 | 15,995 |
| i30 Diesel Deluxe 90 hp ECO | 21,495 | 1500 | 2,700 | 17295 |
| i30 Diesel Deluxe 115 hp | 22,495 | 1500 | 3,000 | 17995 |
| i30 Diesel Premium 115 hp | 24,495 | 1500 | 3,000 | 19,995 |
| i30 Diesel Deluxe 90 hp Cross Wagon | 21,495 | 1500 | 2,700 | 17,295 |
| i30 Diesel Classic 90 hp Cross Wagon | 19,995 | 1500 | 2,500 | 15,995 |
